![]() ![]() It reported a 120% increase in year-on-year spending for weight loss ads on Facebook. ![]() ![]() Weight loss brands’ spending on advertising across TV, digital and print formats reached $372 million between January and June 2021, up 89% compared to the same period last year, according to advertising intelligence firm MediaRadar. Pinterest, one of the largest social networks, is a visual based social network that allows people to share all kinds of video and blog content in the form of Pins. The Beginners Guide To Pinterest ads: Types, Costs, Examples in 2023 13 Then, select the goal of your campaign in relation to the result you would like your advertisements to achieve: There are six goals to select from based on whether you wish to create awareness about your products and brand or generate interest to make people take specific. Sarah Bromma, Pinterest’s head of policy, said in an interview that the rule change prioritised Pinterest users’ “emotional and mental health and wellbeing, especially those directly impacted by eating disorders or diet culture or body shaming”. The company said it had developed the policy with guidance from the National Eating Disorders Association. ![]() The big difference is that it will have a Promoted label at the bottom of the pin. You’ll see these ads in the Pinterest feed, again as if they are a regular pin. This ad looks like a regular pin that features a vertical or square graphic or photo. Either single Shopping ads or Collection ads can achieve this goal. It’s an expansion of our ad policies that have long prohibited body shaming and dangerous weight loss products or claims,” the company said in a blog post on Thursday.Īds promoting healthy lifestyles, habits or fitness services and products are still allowed on the platform if they do not “focus on weight loss”. The first type of Pinterest ad is the Standard Pin. Recommended Pinterest ad types: Shopping ads, Collection ads, Idea Pins Catalog sales Specific to e-commerce, these ads are all about earning a specific type of conversion: a product sale. Moreover, the CPC in Pinterest is one of the lowest among social media advertising. Pinterest users also respond to ads very well. “This stance makes Pinterest the only major platform to prohibit all weight loss ads. Pinterest Ad Types Pinterest is different from other social media platforms because most of its users are there to discover something new, find new ideas and brands. ![]()
0 Comments
Leave a Reply. |